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Familiarity Bias

Notes

Claim

Familiarity bias is when we are more attached to something simply because it is familiar to us.

Explanation

This is similar to the Status-quo bias. We prefer the known simply because it is known even if it is far from the best we can have. This stems from our innate desire to avoid Uncertainty.

Why it matters

Examples

Supporters

Opposers

Open questions

Visual

Familiarity bias

Overview

🔼Topic:: Cognitive Bias (Map) ↩️Origin:: 🔗Link::

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