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Familiarity Bias

Notes​

Familiarity bias is when we are more attached to something simply because it is familiar to us. This is similar to the Status-quo bias. We prefer the known simply because it is known even if it is far from the best we can have. This stems from out innate desire to avoid Uncertainty.

Visual​

Familiarity bias.webp

Overview​

🔼Topic:: Cognitive Bias (MOC) ↩️Origin:: 🔗Link::

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