F-it effect
Notes
Claim
When a streak is lost or a rule is broken, there's no meaning to it anymore, so we lose all motivation and all restraints.
Explanation
Why it matters
Examples
For example, let's say that you had a "no meat" diet that you kept for 100 days. Either by mistake or a moment of weakness, you consume a tiny bite of meat. Once you realize this, you feel that there is no going back, that your diet is over, so there's no difference between eating a bit of meat or a whole lot, so you go on a carnivore rampage Emotional hijacking is uncontrolled System 1 dominance over reasoning.